Photography by Lauren Alexandra
Anyone who knows me well will tell you that I hate being rushed. I’m a true sloth by nature. We live in a fast-paced society where being always on is expected. Whether it be work, social media or even fashion; we are the instant gratification generation. Before I go any further I’ll admit my hands aren’t clean. I love a ‘grammable moment and a Zara score as much, if not more, than the next girl, but I have also come to appreciate the rare moments where I can slow down. When you slow down and stop rushing the quality of everything improves. How much better does your hair and makeup makeup look when you aren’t rushed? How much better is your driving when you aren’t late? How much more do you enjoy your lunch when you aren’t rushed through it? (If you spent at least 10 minutes pondering what would happen if you never went back to work that’s ok. I won’t tell anyone!)
I recently got coffee with my friend and mentor, Drea, who told me that in the future FOMO will be replaced with JOMO. As most of you know FOMO stands for fear of missing out. So that means JOMO stands for, you guessed it, joy of missing out. People are going so fast that they’re actually looking forward to slowing down, breathing for a second and enjoying their surroundings. As someone who gets excited about cancelled plans, I can whole-heartedly support this movement! This appreciation of the slow down is why I’m so excited about Matter Prints.
MATTER is based on 3 concepts: slow style, slow production and slow design. Slow style is the emphasis on timeless styles rather than seasonal trends. Slow production is due to the company’s focus on quality over quantity. Finally, slow design is used because every print hails from an existing heritage motif which ties back to a time and place. That being said, I love the brand’s pieces and it’s philosophy. Win, win!
I’ve been really drawn to blue this summer and this romper was no exception! Knowing that the ikat fabric is handloom and hand tied and dyed makes the piece feel so much more special. Plenty of TLC went into this baby! Ikat is a heritage craft that can be found all over the world, but this particular romper’s ikat was made by artisans in Hyderabad, India. The yarns are resist dyed to achieve the final textile pattern in weaving, only when the yarns are woven together does the final pattern emerge. Pretty cool, right? The soft texture and timeless silhouette made getting dressed super easy, and it paired seamlessly with the jean jacket and brown gladiators I wear on repeat.
As we roll into the weekend and you have a few free minutes to spare, don’t forget.. the saying “you get what you pay for” is just as true with time as it is with money! And time MATTERs.